One of the questions we repeatedly get asked by other business owners is ‘How do hashtags work?’. Depending on the company we’re in, it’s not uncommon for this to have been preceded by the question ‘What IS a hashtag, anyway’. In our latest blog, we decided to put you all out of your misery and address the questions head on.
What is a hashtag?
From telephone key pad to social media phenomenon, the hashtag is an indispensable part of your social media armour. The hashtag symbol itself – # – hasn’t changed from the days of the fixed line telephone, but the meaning has completely evolved. When people talk about using a hashtag, they mean using a word or phrase prefixed with the hashtag symbol to create a ‘searchable term’ and to link posts on a particular social network with other posts. We often use #webdesign or #digitalmarketing as hashtags in our social media posts.
Tweets with hashtags can increase engagement almost…50% for brands.
Where do I find hashtags?
Hashtag use started on Twitter – which makes sense really. Anyone confronted with the stream of posts that is Twitter might have wondered how on earth they were going to find anything relevant. The hashtag gives context and links posts together. People can join in a debate or conversation, or link to something happening, by using the appropriate hashtag. Similarly, users can then search for a #hashtag, and all the related posts will be listed.
Hashtags are commonly used on Instagram, the photo sharing platform. Google+ automatically assigns hashtags depending on the text you use for your posts, and you can add in your own hashtags too. Interestingly, Google + allows hashtags in comments too.
Facebook started using hashtags in 2013 with mixed results. You’ll also find hashtags on Pinterest and platforms such as Tumblr. Hashtags were a ‘no no’ on LinkedIn, but since summer 2016, they are now searchable on the platform, making it worth incorporating in your posts.
Tweets with one or more hashtag are 55 percent more likely to be retweeted.
The Top 5 topics on Twitter are dominated by hashtags
How Not to use hashtags…
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