We gave them a custom-designed ecommerce website focused on converting more site visitors into sales.
Vaughans use specialist third-party stock control software that needed to be integrated with the website through their software developers, Cefa Soft. We successfully collaborated with Cefa Soft to give Vaughans an end product that they were delighted with.
The solutions ensures that staff at Vaughans don’t need to double up on data entry, freeing them up to deal with day-to-day activities instead.
Plus, if a product sells out in store or online, that product then shows as no longer available on the website. A great way to avoid customers being disappointed or frustrated by a wait for the products they’ve ordered.
Previously, Vaughans admittedly didn’t always keep a close eye on their website analytics. We worked with them on a strategy for driving traffic to the new website and are keeping a close eye on their analytics to ensure we’re achieving both an increase in traffic and sales. The Vaughans team understands the importance of digital marketing for the continued success of their business but admit digital isn’t their thing! They now have a specialist outsourced partner in us for all their digital marketing needs so that they can instead focus on what they do best. Vaughans now have an online shop that they are confident in, and are working in partnership with us to drive as much relevant traffic to it through SEO, content and social media marketing techniques.
We have recently started working with Mark and his team on our new venture to enhance our digital footprint. Mark has made the whole experience easy, and his helpfulness, support and knowledge will help our business grow. Our thanks go to Mark and his team for all their support, and we look forward to a long and bright future. Thanks all.Alun Vaughan – Vaughans