Baker Charles now has a beautifully designed, pleasing website which reflects the professionalism of its trusted brand. The modern site is simple to navigate, so clients can find out more about the specialist recruitment agency and its services, while candidates can easily search the open jobs board for relevant roles.
We integrated the Pay Per Click landing pages, allowing them to be tracked, and our copywriter ensured the right keywords and phrases were used in the content to help the site’s Search Engine Optimisation and ensure it is found in online searches.
There is full integration of the specialist jobs platform and live chat, plus we added buttons for Baker Charles’ social media accounts and a link to WhatsApp to make contacting them so easy! As our brief was to help the company expand its client base, our talented marketers worked closely with our expert website designers and developers to emphasise the lasting benefits of Baker Charles’ services to clients.
Baker Charles has an impressive track record of working with leading brands which speaks for itself – and our designers and developers helped to put that in the spotlight on the website. Our design allows people to click on each logo – including several household brand names – and read about the type of work Baker Charles has carried out for each client. Marketers like us call this ‘social proof’, something which creates trust with potential clients. We also needed to ensure the quality of the images used on the site matches the high quality of the services Baker Charles provides. So, we used professional images throughout the site, something which helps to give it a consistent, polished look. The staff all loved the site when we presented it to them to look at – and that’s always a great sign for a new website.