All Things Wales Website & Branding

Website Design & Development

Branding

Support & Maintenance

Domains

The Client

All Things Wales/Cymru Wrth Galon is an inspirational online start-up that’s passionate about supporting independent Welsh businesses. It’s founder Angharad Walters grew up in the Llynfi Valley and now lives in the Rhondda. She is proud of her heritage and determined to help other Welsh independent businesses grow by giving them the exposure they deserve. There’s a strong appetite for the idea of buying from Welsh businesses from many customers here in Wales and those with Welsh links across the world. That growing desire helped All Things Wales achieve a loyal Twitter following of more than 6,000 followers in just six months. All Things Wales/Cymru Wrth Galon places the creativity and passion of independent Welsh businesses at the heart of the economy of Wales.

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The Brief

Web Adept were asked to provide All Things Wales/Cymru wrth Galon with an online platform that allows Welsh businesses to showcase their products and services to online consumers looking to discover Welsh produce.

We were also asked to design the branding and brand guidelines for the client and make their concept a reality.

The site itself needed to be clean, easy to use, and make finding that special gift or a little piece of Wales for someone far from home simple and straightforward. It also needed to appeal to independent businesses and allow them to join the All Things Wales/Cymru Wrth Galon revolution without any barriers to purchase.

High Quality Images

High Quality Images

The scope of high-quality professional images to transform the look and feel of a website was really evident in this project – not just in showcasing the businesses but in conveying the character, and community culture of the website.

The Solution

Our team of designers created various brand concepts for All Things Wales/Cymru Wrth Galon before evolving their favourite concept into the finalised brand they use today, both online and offline.

Web Adept’s experienced web designers and developers created a custom website design from the signed off brand and developed it as a responsive site suitable for all devices. We also created a secure e-commerce subscription set up, a members’ dashboard area so members can keep track of their subscriptions and profile, a user directory with multi search functionalities, and a blog area and feed to allow for member promotions.

It’s an easy to navigate, user friendly website which will grow as All Things Wales/Cymru Wrth Galon grows.

It’s also now the perfect place to source special gifts from Wales.

Other Challenges

When Angharad brought her concept to us, it needed further collaboration to work through and agree how the final product should function. So, we assisted her with business guidance and technical website direction before we started work on the design and development, helping her realise her vision and get what she needed from the project. She also wanted the company branding to be obviously Welsh without being stereotypically red, white and green or dragon focused. As such, the colours used in the final brand represent the coastline and sky, green green grass of home, the people and the coal mining heritage. The collaboration from the Web Adept design, development and coaching team has given All Things Wales/Cymru Wrth Galon a firm foundation for future growth and success.

I cannot thank the team at Web Adept enough for supporting me through the launch of my new business venture. For someone who is not well versed in technology, they have been patient, understanding and professional at all times. They completed the full package for me including all of my branding which I am thrilled with. The feedback I’ve had regarding the website has been extremely positive which is everything with regards to what I’m trying to achieve. I would highly recommend the team at Web Adept to build your shop window for you….100%.

Angharad Walters – All Things Wales

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