The Global Centre of Rail Excellence Website

Website Design & Development

Website Hosting

Domain Management

Digital Marketing

The Client

The Global Centre of Rail Excellence (GCRE) is a purpose-built site focused on world class research, testing and certification of rolling stock and infrastructure. The site will be the UK’s first net zero railway and house innovative new rail technologies that will be unrivalled across the continent of Europe and beyond.


The Brief

We were commissioned by GCRE in December 2022 to develop and populate a bilingual website to act as an informational hub for the project that also featured a news blog and newsletter sign-up function. The aim being to raise awareness of the GCRE project and keep users up-to-date with ongoing project developments.

gcre website

High Quality Images

The scope of high-quality professional images to transform the look and feel of a website was really evident in this project.

The Solution

We provided GCRE with a bespoke website design, tailored following the selection of particular visual elements and functions identified during our fact find process, where we presented several examples of our other website designs.

The result was a fully bilingual website, translated via the WordPress translation plugin, Weglot. The finished site included all the requested functions, such as a news feed on the homepage –ensuring that users are signposted to the latest articles, and an additional requested function of a Mailchimp sign-up integration throughout the site.

We also provided end-user training videos to educate the GCRE team on their new WordPress CMS so they were able to fully utilise the site and update users on relevant industry information and the latest news as the project progresses.

Other Challenges

The primary challenge for GCRE’s website launch was the strict deadline we had to work with. Due to GCRE being a newly established business, there was also limited access to assets in the form of images and branding to populate the site. Web Adept worked in partnership with Seren Global Media on this project to deliver the website on-time. It was important to coordinate both company’s roles within the project to deliver a smooth and timely launch. Seren Global Media provided copy and set up social media profiles to keep us on track for project launch.

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