Website Design & Development
Domain Management
Pinpoint Manufacturing are specialists in the manufacture of high quality, British-made commercial and industrial bags. The company based in Penclawdd has an extensive range of more than 150 high quality bags which are all expertly designed and tested to meet rigorous health and safety standards. The range includes scaffold lifting bags, hoist bags, material lifting bags, bespoke lifting mags, and tool bags. Pinpoint’s team prides itself on an excellent standard of service for customers, focusing on efficiency, flexibility, and the exceptional quality of its products. The successful company was established in 2006 and has since grown to attract customers from across Europe.
While customers love their products and their wonderful service, the same could not always be said of their old website.
The old site was dark, uninviting, and uninspiring – in total contrast to the vibrant colours and sleek designs of their bags and their customer-centric approach to service.
What they needed was a user-friendly website with a lighter, welcoming impact. Because their customers are based throughout Europe, they also needed a website which functions just as well in other languages, particularly German and Spanish.
The scope of high-quality professional images to transform the look and feel of a website was really evident in this project – not just in showcasing the businesses but in conveying the character, and community culture of the website.
As a team, we got to know the business, its clients, and how Pinpoint solves their problems. We took the time to understand how Pinpoint’s customers would be using the site.
Then, our design and developers created a new website with a modern look and feel aimed at increasing enquiries through better showcasing of products and an improved user journey.
That approach has helped to improve the user experience with customers now staying on the site for longer and viewing more pages per visit, all the while helping to reduce the site’s bounce rate.
Dark and uninspiring has been replaced with light, bright, and welcoming.
On some multi-lingual websites, switching between languages can feel like a real chore. For example, having to navigate back to find the contact page again because the site has taken you back to the homepage by default when changing language selection. Pinpoint’s contact page in English flips to the equivalent contact page in Spanish or German when selected, without all that extra navigation, thus keeping an engaged prospect on the website more likely. It’s small touches like that which make the user experience feel easy and smooth, rather than cumbersome and unwelcoming. Now, Pinpoint has a website which will help the business flourish.
Web Adept were responsive, professional, and cost-effective with our website redesign. They took our requirements and delivered what was asked for. Where changes were required, they were done speedily. All contact was not just professional, but friendly too. Can’t recommend them enough!
All projects start with a quote. Give us a few details about your project and we will get back to you with a quotation. Not sure what you want or prefer to talk to someone? Give our friendly team a call on 01437 720033.