Why are people leaving my website? 12 Ways to make sure people leave your site

One of the most common complaints we hear from new customers here at Web Adept is

Why is no one staying on my website?

If you’ve got Google Analytics added to your website, which by the way everybody should, you’ll be able to check out your bounce rate – your bounce rate is the percentage of people who leave your website quickly after entering it.  Now it’s impossible to say what the perfect bounce rate is for your business but as a general rule of thumb if you’re under the 40% mark you are doing OK.  However it is important to remember that that’s a very general comment.
If your bounce rate is over 50% i’d say it is time to objectively look at your website and have a think about what is putting users off your website.
The large majority of people leave a website for one of two reasons; The visitor didn’t find what they were looking for,
We’ve compiled a list of some of the most common reasons why people leave a website quickly,  check them against your website and see how many web-design and content mistakes you might be making….

The reasons we have highlighted above are a great place to start in order to decipher why people don’t want to use your website and if you are guilty of any of the above crimes we’d recommend highly  that you cut them out of your website as soon as possible.  However there are a multitude of other reasons why users may not want to use your website.
Web Adept can help you get to the bottom of your website issues.  We conduct Website audits and appraisals.  We assess all aspects of your website in order to understand what it might be that are driving your users, and therefore your customers away.  We can also provide you with training in order for you to be able to understand and fully exploit the information that your Google Analytics is pumping out for you.  Just give us a chance to help.  To do so you can call us on 01437 720 033 or contact us here.

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