Google+ has long been held as the anti-social network. The ghost town of social media. Because of this reputation business owners have been ignoring it. So, why should you add to your growing social media burdens?
It’s time to sit up and take notice of this social media underdog.
You should add Google+ to your social media arsenal. Because, according to the latest reports, Google+ users generate a higher rate of brand engagement than their ghost town reputation suggests. This Forrester report found that Google+ posts generated nearly as much engagement per follower as their Facebook posts and nearly double the level of engagement per follower as their Twitter posts.
So, what does that actually mean? It means that its users are more brand aware and are actually clicking through, reading and sharing content. And that’s great because it means your users are taking an organic interest in what you have to say.
So why are we talking about this today? Well, the latest updates to Google+ have added a feature which displays your number of followers and the amount of views your profile has received. This feature can be turned off, but it’s a great way to show visitors that your company and brand have an active and engaging online presence.
It’s also really easy to link Google+ with your other social media sharing channels. You can easily broadcast the things you usually share on social media over Google+ – and loads of websites are getting on the Google+ sharing bandwagon. So for a little extra effort, you could get your brand out there on the social network which does the most for brand recognition, and user engagement.
Still not sure, how about this handy graph to convince you?
So, it’s got the second lowest bounce rate and the second highest amount of pages viewed of the networks listed. That is pretty compelling evidence. You need to start considering Google+ as a worthwhile and viable social media network which will help your brand engage with the public.
If you need a hand setting up your Google+ account, getting started on the road to social media, or just fancy a natter about online matters give us a ring on 01437 720 033 or contact us here.
By Angus Findlay
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