Recently we’ve been looking at whether we really need content amid a culture of ephemeral, disposable communication? We now dig deeper and ask how we get all this new content out to the world. Having looked at whether we really still need websites, we concluded that they still form the bedrock of digital strategy.
We need websites, but we also need content: around 94% of all search traffic goes to organic results over paid ads and “a whopping 90% of consumers said that authenticity is important when deciding which brands they like and support.”
So content will increase your organic reach, but because is it also hard to do, companies really focus on making sure that content can be found.
When considering budgets, it is always tempting to make decisions based purely on cost. If a provider offers you access to their platform for free, then why not?
Issues to consider when choosing a web design and hosting service
First, we highlight some issues to look out for when considering website design and hosting.
Having considered some of the issues to be aware of, we now move on to suggest the key services that you should look for when choosing a design and hosting provider. If the provider cannot offer these services then you shouldn’t be surprised if your site doesn’t produce the expected results.
3 key services that will deliver results for your website
Do free websites really work?
As we have seen, a good website reflects the combination of great design, technical knowledge and advanced understanding and application of SEO. We have also highlighted some of the key issues to consider when choosing your web design and hosting provider. If you think you can get all this for free, then great!
Ultimately, however, anything good takes a bit of time – and time is money. Hopefully, you can also see now that it also takes some knowledge and skill. So, to achieve your own website that allows your great content to be found, then treat ‘free’ with the suspicion it deserves and speak to someone who can speak your language.
If this blog has got you thinking about your own website and how it is working for you – but are not sure where to begin, WebAdept have been producing digital marketing solutions and strategies for 20 yrs. Get in touch with us, we would love to hear from you!
All projects start with a quote. Give us a few details about your project and we will get back to you with a quotation. Not sure what you want or prefer to talk to someone? Give our friendly team a call on 01437 720033.