It’s British Pie Week this week, and we’re having to tear ourselves away from social media feeds full of crisp buttery pastry, succulent chunks of meat and rich, tasty gravy to come up with this week’s blog. When you think about it though, creating a digital marketing strategy is a bit like baking the perfect pie, so sit down and allow us to serve up a slice.
Find a (digital marketing) recipe that works…
The perfect pie takes time to get just right. You can read through hundreds of different recipes, flavour and topping combinations before hitting on what will work for you. In the digital marketing world, it’s not so different. The internet is full of advice as to what should be in your online marketing strategy: SEO, social media, organic growth, pay per click advertising – but one size doesn’t fit all. You’ll need to analyse your business and your customer base, assess how much time you have to devote to digital marketing and the predicted ROI and how you will roll out the strategy over time.
Another kind of pie used for digital marketing. But that’s for another analogy…
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