Wondering how to approach digital marketing for your travel business? There are some general principles that apply when you’re creating your digital strategy – and this is no different for the travel industry:
Then, follow our: 9 top tips to help you write a digital marketing strategy for your travel business.
Examine your market, then you can see where you should place your marketing oomph!!!!
There are many identifiers which are used within the business: Travel advisors, travel agency, executive travel, holiday bookers or destination management. Whichever you use will be a good start in identifying who you are targeting as your customer!
Who would you most like to target? Define a profile that will enable you to target them when you write your content. Try and cover age, gender, socio-economic background and what hobbies and interests they have.
Once you’ve established all these key points, you’ll be ready to start creating your digital marketing strategy:
Working in this way is really effective in finding which channels are best suited to your business. There are many other simple, affordable tips that can be given to boost your marketing strategy. They include Search Engine Optimisation for your website and linking up with key influencers in your industry, such as bloggers and journalists.
To chat through how we can assist you with creating your digital strategy, get in touch! Call us on 01437 720033 or email email@example.com/v2 today.
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