Case Study – Social Media – Bear Hotel August Accommodation Offer Campaign

The Case Study below came from Leigh Foreman of the Bear Hotel, Cowbridge, Cardiff.

Our Reception Manager Aimee highlighted 2 key dates in August that had low occupancy due to local weddings not requiring rooms.
Clare, our Sales & Marketing Manager put together an offer, highlighting what events were on offer over these 2 weekends and we decided to try it with an on-line offer.
I gave the campaign a unique code so that we could track the business that came from it.
This last minute offer is available on Friday 19th August and Saturday 27th August only (Quote WB-AUG11)
Enjoy a night’s stay with Dinner in our Cellars Restaurant, wake up to enjoy a full Welsh breakfast the following morning, all for the crazy price of
£99.00 per couple
Cowbridge is the perfect location for people to stay if they want to visit the sights of South Wales, with numerous interesting places to visit. Whether you take a drive along our beautiful Glamorgan Heritage Coastline, stroll through the delightful market town of Cowbridge or shop until you drop in Cardiff’s St David’s Centre you’ll always find plenty to do.
This August, enjoy the Family Fun Weekend on 20th & 21st at the nearby Dyffryn Gardens or the Cardiff Harbour Festival on 27th – 29th August. Come rain or shine there is always something exhilarating about a visit to the coast and countryside of the Vale of Glamorgan.
Contact our Reception Team to make a booking on 01446 774814 option 1 or Email:
We look forward to welcoming you!
Aimee emailed it to 100 addresses from her database. I put it on our Website, Facebook & Twitter:

15th – 30th August WebsiteGoogle Analytics Facebook Impressions/Likes TwitterRetweets / Clicks(Hootsuite Stats) Result
Aug 16th 131 3529 / 13 9 Bookings, 7 stayed
Aug 18th 134 /1 0 / 1 2 cancelled, 1 comped
Aug 22nd 126 766 / 5 Source: 6 Website, 1 Twitter
229 Page Views Customer History 5 new, 1 not stayed, 1 repeat
169 Unique Views Revenue £775.50

It took around 2 hours to put the advert together and the time to upload it to the website. Having a specific campaign helped to track the business as I could give it a unique code.
The next campaign we do, I’ll tweet it more often, highlighting the local attractions/events.
Very pleased to have 9 bookings from such a small campaign, it proves to me that Social Media, used correctly can be effective. Thanks to Web Adept & Creative Rural Tourism for the workshops I attended earlier in the year to help me understand how to use Social Media to market the business. We’ll be using it more for future promotions.
By Angus Findlay

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