Auditing your digital presence – questions to ask

Having a digital presence in the 21st Century is a bit of a ‘no brainer’, but how do you know how you’re doing, where you’re at and how close to achieving your digital goals you are? Auditing your digital presence regularly is a vital piece of the digital puzzle. Here’s what you need to look at, and the questions you need to be asking yourself.

Identify your digital assets.

‘On page’ assetsyour website, domains and hosting, paid and organic marketing efforts
‘Off page’ assetsdigital marketing activity that takes place away from your website – social media – and your online reputation; analytics, planning – the thinking part of your digital marketing

Auditing your On Page assets

Website

Find out more about auditing your website.

Paid Marketing

Organic Marketing  

Auditing your off page assets

Social Media

Online Brand/reputation management

Measurability

Strategy

If you haven’t carried out an audit of your digital assets before, you may find this list daunting, but have the confidence that by going through this exercise you will be on the way to making sense of your digital presence, to understanding what’s working and what’s not, to being in control. Once you have the answers to these questions, you will be in a great position to move forward and see positive results from your digital marketing. You will be able to take informed decisions about where to invest and how to offer your customers the best online experience from your business.

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