5 steps to great digital marketing for your law firm

There’s been a revolution in the legal industry over the last few years – fuelled by an opening up of the legal markets. Competition for clients is fierce, which stems from the fact that clients can and will ‘shop around’ before selecting a solicitor to act on their behalf.
If you haven’t yet considered digital marketing for your law firm, then now is the time.

Why consider digital marketing for your law firm?

For some firms in the legal service industry, moving marketing and business development efforts online has been a ‘no brainer’. Increasing numbers of potential clients searching for legal services will use search online either to find a firm, or to back up a recommendation they have received.

Hone your law firm’s digital strategy

In this blog, we look at 5 areas that legal services providers should be concentrating on to hone their digital strategy, whether you practice conveyancing, criminal law, family law, probate services or any other service provided by a firm of solicitors or legal advisers.

  1. Build a solid internet presence

For anyone choosing a law firm, trust is vital. From the multi-national looking for top flight commercial law advice to the couple looking to buy their first home, your clients want to have confidence in the company they choose. In this digital age, more and more people will be researching your services online.
Make sure your website is fit for purpose with these 3 simple tips:

2. Defend your Reputation Online

As a law firm, you need to know what people are saying about you. Part of your digital strategy should involve ‘listening’ across the internet to keep tabs with your online reputation.
There are a number of tips to help you with this:

3. Deliver Quality Content

One of the real areas for development online for law firms is exploiting the benefits of great content, but remember to apply the following guidelines:

4. Make Full Use of Social Media

Used as part of a structured online strategy, social media can be a powerful tool for law firms. For one thing, it can allow clients and prospective clients to see beyond what can, for many, be an imposing facade.

5. Focus on data and results

Investing in digital marketing is the same as investing in any other aspect of your practice – and you will want to know that the investment is paying off and delivering value for money. There are a wide range of tools available to analyse your online activity – choose one (or two) that work for you and use them.

There is a huge advantage to be gained by taking a structured approach to digital marketing for your law firm. Embrace digital and create a strong online strategy to work within your overall marketing plan.
It’s something we do every day for a variety of clients. We’d love to help you, too!

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