Five Reasons Your Website Isn’t Generating Sales

 
44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
You’ve taken the plunge and invested in a website, but the sales aren’t happening. We’ve put together 5 reasons why your website isn’t gaining sales.
Return on Investment, profit – however you look at it, the underlying purpose of your website is to generate sales. Whether you have an online shop or not, your website design underpins your entire online presence, a fundamental tool in your online marketing strategy. If your website isn’t generating sales here’s a rundown of 5 reasons why you may not be converting your online leads:

1. Traffic trouble

Imagine a shop or an office in town that no one ever visited or telephoned. Without traffic to your website, your website won’t gain sales.

2. Looks matter

Remember your mum always said that looks weren’t everything? Well, they might not be EVERYTHING but when it comes to your website, visual appeal is pretty important.

 It takes around 0.05 seconds for users to form an opinion about your website that determines whether they like your site or not

3. Clarity in all things

We’re all busy – time is tight. If your online customers can’t find what they are looking for quickly, they will go elsewhere.

4. It’s not you, it’s me?

Perhaps if you’re breaking up with someone, but not if you want your website to generate sales.

5. Keyword overload

Your website ranks highly and you’re getting lots of traffic but no sales? Maybe the content on your website is putting people off.

Watch this space for our follow up blog where we’ll be sharing some top tips to help you counter these reasons why your website isn’t generating sales. But if you can’t wait that long, get in touch with us at Web Adept and see how we can help your website generate more sales for your business.

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