The accountancy sector is quickly changing – not only prompted by changes in legislation and procedure, but as a result of the new ways people are working with automated systems, cloud-based technology and the increasing popularity of outsourcing.
Not all accountancy firms have stayed competitive and visible online in this new digital age. To make sure your accounting business remains ahead of the game, here are: 5 simple tips to support your digital strategy and make sure your firm comes out on top.
The tips all apply whether you offer services as chartered accountants, book-keepers, income tax/tax return advisers, financial advisers, or financial auditors.
It’s vital to remember that people search the internet for answers to the questions and problems they are facing. Your website is the perfect place to show your potential customers that you recognise this and that you can deliver solutions to those issues.
This should underpin much of your digital strategy – but let’s start with your website.
Many businesses put their money and effort into other areas of their online presence, without first checking that their website is working hard enough for them. Carry out an audit of your website before you do anything else.
A study by Thomson Reuters and the Association for Accounting Marketing showed that many accountants are not making the most of the benefits offered by inbound marketing (which means the ability to get found by your customers). 63% of surveyed CPS firms said their websites were the least effective of their tools used for lead generation. As a result, 60% of the firms surveyed don’t possess tools or technology to convert website visitors to leads.
A great way to boost your online presence is to create, share and promote high-quality content. This can be done internally, or if this isn’t possible, we can manage this for you.
Whether you realise it or not, you have a wealth of content at your fingertips ready to use:
See an example on the PwC website below, which encourages visitors to actively visit their blog page “Our blogs keep you in touch with our latest thinking” to encourage sign up.
The PwC website actively encourages visitors to go to their blog page
YouTube and Vimeo are great channels where you can ‘talk’ directly to your clients, on any number of subjects. PwC use their YouTube channel to share thoughts from their CEO’s 20th Survey, their Future Work and Annual Review as well as talking about Global Risk Insights.
PwC uses their YouTube channel to share knowledge directly to clients.
Email marketing can outperform other types of online marketing, used effectively it can go a long way in reaching your target audience and maintains relationships with your existing clients. An email marketing campaign is easy and inexpensive to set-up and run without much computer knowledge.
Now’s the time to get ahead of the game with a targeted digital strategy in the accountancy sector. Not all firms are up to speed with modern digital marketing, nor do they use the available tools whether email newsletters, automated communications or apps for users’ smart phones.
Web Adept have been producing digital marketing strategies for over 20 years. We can help you develop your own strategy and implement a range of digital communications tools to help you drive your business forward in the digital age.
Contact us now to talk through your digital marketing strategy.
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