Food is massive. And it’s everywhere. All over the TV, and social media. While the bad news is that it’s already a crowded market place, the good news is that there are lots of other businesses in the food industry using digital marketing successfully – or not so successfully – so plenty to watch and learn from. One thing you can be sure of – the food businesses you are following on social media will almost certainly have a digital strategy – and you should too.
As we looked at in our previous blog post (Create Your Digital Strategy – For the Travel/Tourism Industry) there are general principles to get checked off before starting your digital strategy. Examine your offering make sure you’ve got something different from your competitors and check the price is considered the right value for your product. Look at your market, are there factors which might affect how your product is seen in the market and check the timing is right to launch it.
Very importantly define your customer so you know with your content who you are writing to, what kind of style to write in and how they will find your content.
Then you can get started on the strategy itself, here we give you 5 key points to guide you through writing your own food industry digital strategy.
One example of a food blogger/influencer is Madeleine Shaw, author of cookbook Get The Glow, she started by blogging her healthy recipes on her website. As a nutritional adviser she built up her followers via social media. Now, with 40,000 followers on Twitter and nearly 250,000 on Instagram, her second cookbook, which can be bought on her website, Ready, Steady, Glow, has been released and she also regularly works with brands such as Brita, the water filter company.
Finally here are some strategy takeaways which you can use for your own digital strategy in the food industry.
Creating a digital strategy might seem like a daunting prospect but with a little thought and application – and if necessary, some support from a professional and dedicated digital marketing agency, it’s something you can certainly achieve. For more details on how we can assist you with creating a delicious digital strategy for your food business, call us on 01437 720033 or email email@example.com/v2 today.
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